Book excerpt: About the Book In the contemporary landscape of Indian politics, the influence of social media cannot be overstated. The advent of platforms like Facebook, Twitter, and Instagram has revolutionized the way politicians engage with constituents, disseminate information, and shape public opinion. This book delves deep into the multifaceted impact of social media on the Indian political system, analysing its effects on electoral campaigns, governance, citizen participation, and the dynamics of political discourse. Key Features: 1. Historical Context: Explore the historical evolution of social media in India and its impact on political communication, mobilization, and electoral campaigns. 2. Case Studies: Analyse case studies of significant political events, movements, and elections to illustrate the role of social media in shaping public opinion and political outcomes. 3. Policy Implications: Examine the regulatory challenges, ethical dilemmas, and policy implications of social media on democracy, governance, and electoral integrity. 4. Future Trends: Anticipate the future trends and developments in social media and Indian politics, including the rise of new platforms, emerging technologies, and regulatory responses. 5. International Perspectives: Compare and contrast the Indian experience with global trends in social media and politics, drawing insights from comparative studies and cross-national research.