Independent Luxury
Download or Read eBook Independent Luxury PDF written by Jonas Hoffmann and published by Springer. This book was released on 2015-07-26 with total page 268 pages. Available in PDF, EPUB and Kindle.
Author | : Jonas Hoffmann |
Publisher | : Springer |
Total Pages | : 268 |
Release | : 2015-07-26 |
ISBN-10 | : 9781137481467 |
ISBN-13 | : 1137481463 |
Rating | : 4/5 (67 Downloads) |
Book Synopsis Independent Luxury by : Jonas Hoffmann
Book excerpt: In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.