Book excerpt: This study describes and explains the concepts, materials, and methods designed to make community industrial development programs more effective. It attempts to reconcile the three different--and often conflicting--interest groups involved: the industrial land user, represented by the manufacturer seraching for a location; the landowner, represented by the industrial or economic developer; and the community, represented by the planner and other government officials. Originally published in 1980. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.