Book excerpt: A SHREWD AND TIMELY EXPLORATION OF A CULTURAL LANDSCAPE PREDICATED ON THE PRIMACY OF YOUTH Have you ever noticed that in areas of everyday life, rather than being addressed like a mature adult, you're increasingly treated like an irresponsible child in constant need of instruction and protection? Noticing society's creeping descent into infantilisation is one thing, however understanding the roots and causes of the phenomenon is not quite so easy. But in this topical and vitally important new work, cultural theorist and academic, Dr Keith Hayward, exposes the deep social, psychological and political dangers of a world characterised by denuded adult autonomy. But importantly Infantilised is no one-dimensional, unsympathetic critique. Brimming with anecdotes and examples that span everything from the normalisation of infantilism on reality TV to the rise of a new class of political 'infantocrat', this comprehensive book also offers an insightful and at times humorous account of infantilism's seductive appeal, and details some suggestions for avoiding some of the pitfalls associated with our increasingly infantilised world.