Book excerpt: "This book is an insight into the evolution of the cablevisionphenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectivesof media economics, boardroom politics, and the recording industry's dilemma: how to promoterecorded products with video clips. This text focuses upon the processes involved in thedevelopment and growth of the product, MTV to date (and the medium,cablevision)."--Choice Instde MTV by a leading authority on theAmerican music business, examines the world of cablecasting, the evolution of WASEC, MTV, VH1,and some of their competitors. The strategies, personalities, and the contents that placed MTVon the road to a dominant position are described. The many controversies surrounding the channelare thoroughly detailed, and misinformation on the subject is corrected.