Integrated Brand Marketing and Measuring Returns
Download or Read eBook Integrated Brand Marketing and Measuring Returns PDF written by P. Kitchen and published by Springer. This book was released on 2010-07-07 with total page 200 pages. Available in PDF, EPUB and Kindle.
| Author | : P. Kitchen |
| Publisher | : Springer |
| Total Pages | : 200 |
| Release | : 2010-07-07 |
| ISBN-10 | : 9780230297340 |
| ISBN-13 | : 023029734X |
| Rating | : 4/5 (40 Downloads) |
Book Synopsis Integrated Brand Marketing and Measuring Returns by : P. Kitchen
Book excerpt: A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
