Internal Marketing: Directions for Management
Download or Read eBook Internal Marketing: Directions for Management PDF written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle.
| Author | : Barbara Lewis |
| Publisher | : Routledge |
| Total Pages | : 331 |
| Release | : 2000-08-24 |
| ISBN-10 | : 9781134613939 |
| ISBN-13 | : 1134613938 |
| Rating | : 4/5 (39 Downloads) |
Book Synopsis Internal Marketing: Directions for Management by : Barbara Lewis
Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
