International Place Branding Yearbook 2012
Download or Read eBook International Place Branding Yearbook 2012 PDF written by F. Go and published by Springer. This book was released on 2012-11-20 with total page 290 pages. Available in PDF, EPUB and Kindle.
Author | : F. Go |
Publisher | : Springer |
Total Pages | : 290 |
Release | : 2012-11-20 |
ISBN-10 | : 9781137282552 |
ISBN-13 | : 113728255X |
Rating | : 4/5 (52 Downloads) |
Book Synopsis International Place Branding Yearbook 2012 by : F. Go
Book excerpt: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.