International Strategic Marketing
Download or Read eBook International Strategic Marketing PDF written by Marilyn A. Stone and published by Psychology Press. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle.
| Author | : Marilyn A. Stone |
| Publisher | : Psychology Press |
| Total Pages | : 286 |
| Release | : 2004 |
| ISBN-10 | : 9780415314169 |
| ISBN-13 | : 041531416X |
| Rating | : 4/5 (69 Downloads) |
Book Synopsis International Strategic Marketing by : Marilyn A. Stone
Book excerpt: This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.
