Book excerpt: The concept of ’subculture’ is an invaluable tool to frame the study of non-normative and marginal cultures for social and cultural scholars. This international collection uncovers the significance of meaning-making in the processes of defining, studying and analyzing subcultural phenomena. Examining various dimensions of interpretivism, the book focuses on overarching concerns related to interpretation as well as day-to-day considerations that affect researchers’ and members’ interpretations of subcultural phenomena. It reveals how and why people use specific conceptual frames or methods and how those shape their interpretations of everyday realities. This is an unprecedented contribution to the field, explaining the interpretive processes through which people make sense of subcultural phenomena.