Book excerpt: Alan Leftridge, the executive editor of The Interpreter magazine, will sharpen your skills for connecting with your audiences. The book introduces you to the strategies promoted by the National Association for Interpretation and the National Park Service for written interpretation, with a focus on developing tangibles, intangibles, universals, and interpretive themes in your writing, while avoiding trite expressions. These strategies and skills apply to your brochures, web sites, exhibits, public service announcements, books, magazine articles and other interpretive projects.