Book excerpt: This book offers a critical analysis of the use of language in mission studies. Language and Christian missionary activity intersect in complicated ways to objectify the other in cross-cultural situations. Rethinking missiological language is both urgent and necessary to subvert narratives that continue to fetishize the other as cultural stereotypes. The project takes a step forward to reconceptualize otherness as gift, and such an affirmation should create a pathway for human flourishing and furthermore, open new avenues for missiological exploration to address issues arising from a world dominated by bigoted discourses, lies, and hate speech.