Book excerpt: In this book, the author aims to familiarize researchers and graduate students in both physics and mathematics with the application of non-associative algebras in physics.Topics covered by the author range from algebras of observables in quantum mechanics, angular momentum and octonions, division algebra, triple-linear products and YangSHBaxter equations. The author also covers non-associative gauge theoretic reformulation of Einstein's general relativity theory and so on. Much of the material found in this book is not available in other standard works.