Book excerpt: This book explores recent research in intuitive interaction worldwide by a range of leading academics and practitioners in the field. It builds on past work as it ventures into new areas, such as how users perceive intuitiveness of an interface, how people experience intuitive interaction subjectively, and how we can use such understanding to design more engaging experiences. The book addresses how intuitive interaction is understood in different academic disciplines and how it has been researched in various parts of the world over the last 18 years. It covers how intuitive interaction can be applied in different contexts, like large scale urban installations, the developing world, in older populations, and in various industry applications. Features: Presents varied approaches to intuitive interaction research and application Illustrates how to understand and apply intuitive interaction to interfaces Provides a mix of academic and industry perspectives Explores a variety of contexts for application of intuitive interaction Encompasses design, IT, business, and psychological approaches