Book excerpt: Among the latest in the iPhone mobile line is the new iPhone 7 Smartphone. This new device, launched in early September 2016 by Apple CEO; Tim Cook is scheduled to be available for pre-release purchase as early as September 16, 2016. Since the launch, the iPhone 7 has received rave reviews and has been lauded for maintaining the trend of high-end features and device quality that has become synonymous with Apple products. The new iPhone 7 has been outfitted with a number of the main stream Apple features but also boasts new upgrades guaranteed to satisfy the demands of users in every sphere of life.