Book excerpt: In response to the events of 9/11, the Bush administration launched a "war on terror" ushering in an era of anti-Muslim racism, or Islamophobia. However, 9/11 alone did not create Islamophobia. This book examines the current backlash within the context of Islamophobia's origins, in the historic relationship between East and West. Deepa Kumar is an associate professor of media studies and Middle East studies at Rutgers University and the author of Outside the Box: Corporate Media, Globalization and the UPS Strike. Kumar has contributed to numerous outlets including the BBC, USA Today, and the Philadelphia Inquirer.