Book excerpt: There has never been a more important time -- in corporate America and in the American military -- for leaders, at all levels, to understand how to invest in people. This book teaches you to do just that. Written by a 27-year Army Colonel, veteran and leader of more than 5,000 troops in the 1st Brigade of the 101st Airborne Division, It's Personal, Not Personnel: Leadership Lessons for the Battlefield and the Boardroom offers true stories and practical frameworks you can apply to the people in your organization and on your team. Whether from lack of will, experience or training, many leaders pay lip service to investing in people. Instead, they manage them on spreadsheets and in HR-focused software applications without personal consideration, failing to truly know them, care for them or establish healthy, fulfilling environments in which they can work and serve. Leaders focus on task completion, blind to the true effect it has on a person and his or her family. Those appointed to guide and delegate -- in business and in the armed forces -- often miss the opportunity to create a people-centric environment where productivity and efficiency will improve. It's less about making mechanics, IT managers or soldiers better at their trade, and it's more about making people better people. Explore the intricacies of personal connection in the workplace by following Rob Campbell through his own experiences leading large teams in high-stakes work, and then learn to apply those insights to your own work as a leader. It's all too easy for leaders to misplace their primary focus on customers and investors, and even on their own over-committed schedules, when the most important thing they could be doing is investing in their people. By understanding that leadership is personal, you will begin to understand that all workplace challenges -- productivity issues, efficiency issues, turnover problems, lack of employee engagement -- all come down to whether employees are being acknowledged, valued and understood. Through his own applications of people-first processes, Rob Campbell will instruct you in how to reinforce your team, identify weaknesses to be strengthened and expand your definition of conscious leadership. If you are a leader in any capacity, whether in the boardroom or on the battlefield, this book will teach you to embrace the soul of powerful leadership: guiding and empowering people to enable every teammate to play to their greatest strengths and aptitudes. It's time to understand what makes your people tick, and to lead them in new and better ways.