Book excerpt: This insightful work combines Jeff Bezos's life story, beginning in 1964 in Albuquerque, New Mexico, with the creation of Amazon, in 1995, and its rise as the largest online retailer in the world. Bezos's zeal and tirelessness has seen Amazon through the inevitable ups and downs that come with building a start-up—taking it from a garage and turning it into a worldwide powerhouse. Although Bezos has wide-ranging interests and investments today, Amazon remains the cornerstone of his work life, and he is determined to keep his company at the forefront of technological and commercial innovation. The narrative includes captivating sidebars on Bezos's life and innovations, and fact sheets on his life and the company. A timeline helps readers glean pertinent facts about Bezos and Amazon quickly.