Book excerpt: "The theoretical jihadist terrorist communication plan described in this paper shows that the jihadist terrorist knows how to apply strategic communication management techniques. The mass media and especially the Internet have become the key enablers and the main strategic communication assets for terrorists and have ensured them a favorable communication asymmetry. With these assets, terrorists are able to compensate for a significant part of their asymmetry in military might. Jihadist terrorists place a great deal of emphasis on developing comprehensive communication strategies in order to reach their desired short-, mid- and long-term goals and desired end states. Their ability to develop and implement such sophisticated strategies shows their fanatic conviction and their professionalism. Their communication goals are aimed at legitimizing, propagating and intimidating. They craft their strategies based on careful audience analysis and adapt their messages and delivery methods accordingly, adhering to the fundamental rules underlying any communication or public relations campaign. Their skillful use of the mass media and the Internet to compensate for asymmetrical disadvantages has enabled them to keep generating new generations of jihadist terrorists."--P. 5.