Book excerpt: Article 1 –Do Bulgarian Schools Effectively Communicate with Their School Communities?, Milen Filipov, Maria Alexieva, and Diana Popova Article 2–Embracing family diversity through transformative educational leadership, the ethics of care, and community uplift in schools, Dwan Robinson, and Imran Mazid Article 3 -Higher Education Public Relations and Branding: Critically Interrogating Universities’ Rankings and AAU Aspirational Pursuits, Damion Waymer and Sarah VanSlette, Article 4 -Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University, Alexandra Rumpakis, Colleen C. Bee, and Jason W. Lee