Book excerpt: In this book I will show you simple and creative ways of looking at the sales process. Ideas, supported by real life examples, are shared on how to simplify the motivation and management of your sales team. As many companies attempt to control a sales team I suggest ways to remove duties that inhibit the selling process. We will review improvement techniques to strengthen relations and ultimately revenues from channels to market and customers. The book lays out productivity measurements as well as a very successful and growth based compensation plan. The real message in this book is the need to simplify the sales process, open the door for more selling time which then is proven to increase sales revenues to beat the company plan year after year.