Book excerpt: Attacks can backfire on attackers--sometimes spectacularly. Examples include the beating of Rodney King by Los Angeles police in 1991, the surveillance of Ralph Nader in 1965, and the invasion of Iraq in 2003. Attackers often inhibit adverse reactions by covering up the attack, devaluing the target, and using other methods. Through numerous detailed case studies, Justice Ignited reveals the most promising tactics that can make unfair attacks backfire.