Book excerpt: A hilarious and irreverent cookbook written just for dudes (like Brad and Brian) who are interesting, successful, confident, and extremely good looking; dudes who like to eat healthy, colorful, creative keto-friendly creations, but are too busy and important to stress over time-consuming, complex recipes. Co-authors Brad Kearns and Brian McAndrew pose as experts to help you swagger into the low carb, moderate protein, high fat ketogenic diet the right way, without the stress and frustration of ordinary keto cookbooks. While naysayers may criticize keto as a “bacon and butter” fat-fest, and disparage Brad and Brian as a couple of posers trafficking on their sex appeal and athletic prowess instead of their cooking skills, this book emphasizes an incredible array of genius or near-genius level recipes featuring nutritious natural animal foods, colorful vegetables, and other nutrient-dense ingredients that will help optimize gut health, boost immune function, and improve performance on the athletic field, in the bedroom, and at work by three to four levels. You will be amazed at the creativity these two dudes will inspire in you to become a freakin’ kitchen legend in less time and less hassle than you ever dreamed possible before meeting these two dudes. While originally envisioned as a great gift idea for females to give to their favorite dudes, several female recipe testers, photographers, designers and key grips on the project have indicated that they want to keep the book for themselves. Brad and Brian are prepared for viral acceptance by females and agree to show up and rock the house at any ladies book club meeting they are invited to.