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Kiss & Sell: Writing for Advertising

Download or Read eBook Kiss & Sell: Writing for Advertising PDF written by Robert Sawyer and published by AVA Publishing. This book was released on 2006-08-16 with total page 187 pages. Available in PDF, EPUB and Kindle.
Kiss & Sell: Writing for Advertising
Author :
Publisher : AVA Publishing
Total Pages : 187
Release :
ISBN-10 : 9782940373468
ISBN-13 : 2940373469
Rating : 4/5 (68 Downloads)

Book Synopsis Kiss & Sell: Writing for Advertising by : Robert Sawyer

Book excerpt: Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.


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