Book excerpt: When the discovery of the Higgs Boson at CERN hit the headlines in 2012, the world was stunned by this achievement of modern science. Less well appreciated, however, were the many ways in which this benefited wider society.The Large Hadron Collider — The Greatest Adventure in Town charts a path through the cultural, economic and medical gains of modern particle physics. It illustrates these messages through the ATLAS experiment at CERN, one of the two big experiments which found the Higgs particle. Moving clear of in-depth physics analysis, it draws on the unparalleled curiosity about particle physics aroused by the Higgs discovery, and relates it to developments familiar in the modern world, including the Internet, its successor 'The Grid', and the latest cancer treatments.In this book, advances made from developing the 27 kilometre particle accelerator and its detectors are presented with the benefit of first hand interviews and are extensively illustrated throughout. Interviewees are leading physicists including successive heads of ATLAS, a top historian of science, a highly original economic strategist, a Nobel Prize-winning geneticist and President of the Royal Society in London, and experts in many other fields. These informative and entertaining insights provide both specialists and non-specialists alike with a unique window into the world of modern international research and its often surprising consequences, as exemplified by the ATLAS experiment. The narrative reveals the extent and style of international collaboration necessary to achieve success, and how big companies as well as start-ups enhance their products in the process.