Book excerpt: Latinos are currently the second-largest ethnic group demographically within the United States. By the year 2050 they are projected to number nearly 133 million, or approximately one third of the country’s total population. As the urban component of this population increases, the need for resources to support it will generate new cultural and economic stresses. Latino Placemaking and Planning offers a pathway to define, analyze, and evaluate the role that placemaking can have with respect to Latino communities in the context of contemporary urban planning, policy, and design practices. Using strategically selected case studies, Jesus J. Lara examines how Latinos contribute to the phenomenon of urban revitalization through the (re)appropriation of physical space for their own use and the consequent transformation of what were previously economically downtrodden areas into vibrant commercial and residential centers. The book examines the formation of urban cultures and reurbanization strategies from the perspective of Latino urbanism and is divided into four key sections, which address (1) emerging new urban geographies; (2) the power of place and neighborhood selection; (3) Latino urbanism case studies; and (4) lessons and recommendations for “reurbanizing” the city. Latino Placemaking and Planning illustrates the importance of placemaking for Latino communities and provides accessible strategies for planners, students, and activists to sustainable urban revitalization.