Book excerpt: "I didn't know there were Latinos in Wisconsin" is one of the more frequently heard comments when visiting outside of the state. In fact, more than 100,000 Latinos live in Milwaukee, and the continued growth of this community is visible in every segment of the city. Milwaukee's Latino community began humbly as a "Colonia Mexicana" in the 1920s, when Mexicans were recruited to work in the city's tanneries. Subsequent waves of workers came from Texas to work in Wisconsin's agricultural fields. In the early 1950s, Puerto Ricans began arriving to the area, and the population doubled in the 1990s.