Book excerpt: Communicate a message that counts in moments that matter.In the moments that really matter, people don't just look for something to inform them, they look to someone who will lead them. They don't just want a speaker, they need a leader. This is a book about making those moments count. If you struggle with public speaking or presenting this book will help, but the real purpose aims higher than that. This is a book to help you become a more effective leader, to help you build and leverage your leadership platform to lead and mobilise your people.