Book excerpt: Drawn by extravagant promises of "a beautiful village of 500 inhabitants, studded with orange trees and grapevines," the Hammond family arrived in Encinitas in 1883 only to find that advertisements had rather overstated the case. Undeterred, these 11 English settlers remained and, in doing so, doubled the town's population overnight. Subsequent pioneers brought wide-ranging talents to this fledgling California coastal town--none more so than the Ecke dynasty, whose flower fields established Encinitas as the poinsettia capital of the world. Today, the city encompasses five distinct communities, and while it boasts many famous celebrities, it is the ordinary folk whose passion and daring have made Encinitas the place their forebears long ago envisaged.