Madison Avenue in Asia
Download or Read eBook Madison Avenue in Asia PDF written by Michael H. Anderson and published by Fairleigh Dickinson Univ Press. This book was released on 1984 with total page 364 pages. Available in PDF, EPUB and Kindle.
| Author | : Michael H. Anderson |
| Publisher | : Fairleigh Dickinson Univ Press |
| Total Pages | : 364 |
| Release | : 1984 |
| ISBN-10 | : 0838631010 |
| ISBN-13 | : 9780838631010 |
| Rating | : 4/5 (10 Downloads) |
Book Synopsis Madison Avenue in Asia by : Michael H. Anderson
Book excerpt: Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.
