Book excerpt: Popular culture, Francaviglia looks sympathetically but realistically at the ways in which Main Street's image developed and persists. He reaffirms that life can imitate art, that the cherished icons surrounding Main Street have become the substance of popular culture. Ultimately, his book is about the material culture that architects, town developers, and image makers have left us as their legacy. Seen through the lives of the visionaries who created them in their.