Book excerpt: From cyber porn to striptease culture, this trailblaising book uncovers the shockingly fascinating new ways that western society is being sexualized. We don't realise how far the 'pornogrification' of culture has reached - this book does and discusses it graphically but responsibly. Media interest in this subject is huge."Mainstreaming Sex" uncovers the significant impact, hitherto only half glimpsed, that striptease culture is having on our media, relationships, educational and working lives. It is a welcome and much needed book.Western culture is exhibiting its fascination with sex in new, often surprising ways. Pole dancing is a form of keep fit, porn stars find work as agony aunts, pornography itself is just 'a mouse click away', and phone sex, email affairs and cybersex are now part of our everyday lives. This sexualization of modern culture is the subject widely discussed here.In original chapters, the contributors confront the reality that in all aspects of social and cultural life, sex is being 'mainstreamed'. They explore film, print and online pornographies; representations of masturbation in film and television, supersexualized advertising, and problem page sex. They also examine young people's views of sex in mainstream media; women's use of sexual media in the home; and, pole dancing as exercise and performance and third wave feminism and the sexualization debate.