Book excerpt: In today’s noisy marketplace, it’s crucial you find ways to get noticed. But do you shy away from the spotlight for fear of feeling like an idiot or looking like a show-off? Do you see others out there, attracting the kind of attention you wish you could get? If so, you need to Make Yourself a Little Bit Famous! Jam-packed with stories, advice, case studies and encouragement, Penny shares pro-tips on: getting on TV and radio and acing your appearances, bossing it as a speaker and when you present to people, shining when you take part in or chair a panel discussion. If you want to be a best-kept secret, then step away from this book. But if you recognise the value of raising your profile for your business or career, then step up – because now is the right time for you to make yourself a little bit famous.