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Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help manag

With this book, managers and decision makers are given the tools to make more informed decisions about big data purchasing initiatives. Big Data Analytics: A Pr

Webber, Henry Y. Zheng, Ying Zhou

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is ob

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies