Management, Marketing, and the Competitive Process
Download or Read eBook Management, Marketing, and the Competitive Process PDF written by Peter E. Earl and published by Edward Elgar Publishing. This book was released on 1996 with total page 442 pages. Available in PDF, EPUB and Kindle.
| Author | : Peter E. Earl |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 442 |
| Release | : 1996 |
| ISBN-10 | : UOM:49015002691930 |
| ISBN-13 | : |
| Rating | : 4/5 (30 Downloads) |
Book Synopsis Management, Marketing, and the Competitive Process by : Peter E. Earl
Book excerpt: This work presents an approach to competition which is analyzed as a process involving corporate strategy, research and development, pricing and distribution. It uses case studies and empirical evidence as well as theoretical surveys.
