Managing and Marketing Radical Innovations
Download or Read eBook Managing and Marketing Radical Innovations PDF written by Birgitta Sandberg and published by Routledge. This book was released on 2008-02-07 with total page 356 pages. Available in PDF, EPUB and Kindle.
| Author | : Birgitta Sandberg |
| Publisher | : Routledge |
| Total Pages | : 356 |
| Release | : 2008-02-07 |
| ISBN-10 | : 9781134081301 |
| ISBN-13 | : 1134081308 |
| Rating | : 4/5 (01 Downloads) |
Book Synopsis Managing and Marketing Radical Innovations by : Birgitta Sandberg
Book excerpt: This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies
