Managing Customers as Investments
Download or Read eBook Managing Customers as Investments PDF written by Sunil Gupta and published by Wharton School Pub. This book was released on 2005-01-01 with total page 205 pages. Available in PDF, EPUB and Kindle.
| Author | : Sunil Gupta |
| Publisher | : Wharton School Pub |
| Total Pages | : 205 |
| Release | : 2005-01-01 |
| ISBN-10 | : 0131428950 |
| ISBN-13 | : 9780131428959 |
| Rating | : 4/5 (50 Downloads) |
Book Synopsis Managing Customers as Investments by : Sunil Gupta
Book excerpt: Linking customer lifetime value to business value, powerful techniques for both executives and investors.
