Book excerpt: Susan Keane Baker - an expert in the field of physician practice management and patient satisfaction - describes how to develop the qualities of understanding, empathy, and compassion that help to meet and exceed patient expectations. Managing Patient Expectations is filled with realistic and cost-effective strategies for maintaining patient satisfaction, creating loyalty, and increasing referrals. This practical guide explains how to find out what patients really think and how physicians can best respond in a variety of situations. Written for all members of the health care team, the book reveals the vital role that each person plays in managing patient expectations.