Book excerpt: This book explores the concept of university social responsibility, drawing on a wide range of geographical perspectives, such as China and Germany. It also examines the diverse aspirations of universities, from preserving authenticity and safeguarding Catholic values, to embedding sustainability into the community. It provides a storytelling framework for teaching sustainability in management education as an approach to strengthening the social role of universities and showcases how a service-learning approach could promote the engagement of universities within the community. This book is valuable reading for academics who are researching sustainability management, corporate and organisational social responsibility and other related social sciences. It has interdisciplinary appeal for scholars and serves interesting for practitioners.