Book excerpt: Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options. It covers a range of topics, including:. Understanding organisational culture. Performing SWOT and PEST analyses. Researching new markets. Corporate mission and values. Setting objectives. Performance measurement and balanced scorecard. Strategic optionsThe combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.