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Market Intelligence

Download or Read eBook Market Intelligence PDF written by Martin Callingham and published by Kogan Page Publishers. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle.
Market Intelligence
Author :
Publisher : Kogan Page Publishers
Total Pages : 238
Release :
ISBN-10 : 0749442018
ISBN-13 : 9780749442019
Rating : 4/5 (18 Downloads)

Book Synopsis Market Intelligence by : Martin Callingham

Book excerpt: The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.


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