Market Research Matters

Download or Read eBook Market Research Matters PDF written by Robert S. Duboff and published by John Wiley & Sons. This book was released on 2000-03-20 with total page 330 pages. Available in PDF, EPUB and Kindle.

Author	: Robert S. Duboff
Publisher	: John Wiley & Sons
Total Pages	: 330
Release	: 2000-03-20
ISBN-10	: 0471360058
ISBN-13	: 9780471360056
Rating	: 4/5 (58 Downloads)

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Book Synopsis Market Research Matters by : Robert S. Duboff

Book excerpt: Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the business. This comprehensive book provides managers with tools they can use to align their company's market research and business planning efforts with their organization's overall business strategy and operations.

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Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the