Book excerpt: Understanding The Essentials Of Promotion And Advertising Is Key To Any Professional. Physical Therapists Constantly Promote Themselves And Their Profession To Referring Physicians, Insurance Carriers, And Patients/Families. Oftentimes, They Sell Services Without Understanding The Process Or Developing The Expertise In Doing So. Written For Physical Therapy Students And Professionals, Marketing And Promoting Your Physical Therapy Practice Will Engage The Reader With A Simple-To-Digest Format, Covering The Essentials In Promotion And Advertising. The Topics Of Customer Identification, Advertising And Publicity, And Selling Skills Will Also Be Covered In This User-Friendly Guide. Whether One Works In A Hospital Setting, Rehabilitation Center, School System, Or Private Practice, There Is No Other Text Like This On The Market For Pts.