Marketing Channels
Download or Read eBook Marketing Channels PDF written by Lou E. Pelton and published by . This book was released on 2002 with total page 514 pages. Available in PDF, EPUB and Kindle.
| Author | : Lou E. Pelton |
| Publisher | : |
| Total Pages | : 514 |
| Release | : 2002 |
| ISBN-10 | : 0071121005 |
| ISBN-13 | : 9780071121002 |
| Rating | : 4/5 (05 Downloads) |
Book Synopsis Marketing Channels by : Lou E. Pelton
Book excerpt: This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
