Marketing Management

Download or Read eBook Marketing Management PDF written by Russell S. Winer and published by Prentice Hall. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle.

Author	: Russell S. Winer
Publisher	: Prentice Hall
Total Pages	: 0
Release	: 2007
ISBN-10	: 0131963341
ISBN-13	: 9780131963344
Rating	: 4/5 (41 Downloads)

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Book Synopsis Marketing Management by : Russell S. Winer

Book excerpt: For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the basic concepts.

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