Marketing of High-technology Products and Innovations
Download or Read eBook Marketing of High-technology Products and Innovations PDF written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle.
| Author | : Jakki J. Mohr |
| Publisher | : Pearson Prentice Hall |
| Total Pages | : 584 |
| Release | : 2010 |
| ISBN-10 | : 0136049966 |
| ISBN-13 | : 9780136049968 |
| Rating | : 4/5 (66 Downloads) |
Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr
Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
