Marketing Research Methods

Download or Read eBook Marketing Research Methods PDF written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle.

Author	: Mercedes Esteban-Bravo
Publisher	: Cambridge University Press
Total Pages	: 883
Release	: 2021-01-28
ISBN-10	: 9781108834988
ISBN-13	: 1108834981
Rating	: 4/5 (88 Downloads)

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Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo

Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

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Language: en
Pages: 883

Marketing Research Methods

Authors: Mercedes Esteban-Bravo

Categories: Business & Economics

Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

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Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

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Categories: Business & Economics

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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke

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Market Research Methodologies: Multi-Method and Qualitative Approaches

Authors: Takhar-Lail, Amandeep

Categories: Business & Economics

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Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our prog

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Alternative Market Research Methods

Authors: Alison Lawson

Categories: Business & Economics

Type: BOOK - Published: 2016-09-13 - Publisher: Routledge

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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan