Book excerpt: Conversational hypnosis is used by a variety of people to improve their communication skills so when they are communicating, they can clearly get their point across. More importantly, you can use conversational hypnosis to be able to influence and persuade others, improving your chances of hearing a positive response instead of a negative one. If you have already learned the basics of conversational hypnosis but you really want to take your skills to the next level, this is the book you want. This book will go beyond the basics, giving you the tools you need to be a master influencer. Once you understand the principles of hypnotic language, you can begin using hypnotic language patterns to your advantage. What you say is just as important as how you say it. Learn the secrets great speakers already know, the language secrets that will make you a compelling and charismatic speaker, who is able to turn "no" responses into "yes" responses.