Book excerpt: Written in a step-by-step, tutorial style with a lot of code snippets and hands-on examples to create an advanced Magento theme from scratch, this book is tailor-made for web designers and developers. This book is great for developers and web designers who are looking to get a good grounding in how to create custom, responsive, and advanced Magento themes. Readers must have some experience with HTML, PHP, CSS, and Magento theme design. This book will be useful for anybody who already has knowledge of the Magento frontend structure.