Book excerpt: In this we profile the lives and explore the legacies of some of the biggest photography luminaries to have ever lived and worked on the planet. The precursors of fashion photography go back to the 18th century, when images of fashionable clothes were printed in magazines and often hand-coloured. Paris was, at that time, a centre for the production of such magazines, many of which were imported into England. The technique of photography was developed in the 1830s, but it wasn’t until much later that the métier of fashion photography came into existence. The earliest popular photographic technique, the daguerreotype, could not be used for mass printing. A later technique enabled the production of the ‘carte de visite’, which were made for individuals and which also depicted famous theatre and music hall personalities of the age. It wasn’t until advances in halftone printing techniques that fashion photographs came to be featured in magazines. This happened in about the first decade of the 20th century. Now when we see famous designer brands in advertisements and catalogues, what we are really seeing is the artistry of the image-makers who stand behind the camera. What we don’t see is their names. Personal opinion will decide who were the greatest photographers of all time, but in the minds of many experts, a special few could be singled out. We have recently just seen the passing of an era, as Corinne Day, Richard Bailey, Richard Avedon, Helmut Newton, Horst P Horst, Irving Penn, Herb Ritts, Robert Mapplethorpe, Norman Parkinson are all no longer with us, but their legacy, like that of historic monuments, lives on. Their epic images will forever capture a feeling of their times. Our two Immortals editions detail some of the most enduring and famous names in photography, all of whom are no longer with us. In this book we look at the lives and legends of; Robert Doisneau Horst P Horst Robert Mapplethorpe Helmut Newton Norman Parkinson Irving Penn Man Ray Herb Ritts Fashion Industry Broadcast’s “MASTERS OF PHOTOGRAPHY” is a series: MASTERS OF PHOTOGRAPHY – Vol 9 Living Legends MASTERS OF PHOTOGRAPHY – Vol 10 Living Legends MASTERS OF PHOTOGRAPHY – Vol 11 Immortals MASTERS OF PHOTOGRAPHY – Vol 12 Immortals MASTERS OF PHOTOGRAPHY – Vol 13 Australians MASTERS OF PHOTOGRAPHY – Vol 50 Living Legends MASTERS OF PHOTOGRAPHY – Vol 51 The Muse MASTERS OF PHOTOGRAPHY – Vol 52 Gen Next Fashion Industry Broadcast is the number one destination on the web for the latest in fashion, style, creative arts, creative media, models, celebrity biographies and much more. Our site is available globally in 13 languages and is updated daily. Not a minute goes by without our passionate team scouring the globe for the latest breaking news and insider gossip. Fashion Industry Broadcast publishes on a vast array of media platforms art books, eBooks, apps for mobiles and television documentaries. We cover all the key areas of popular culture, style and media arts. Our products are sold globally in over 100 countries through our partnerships with people like Amazon, Apple, Google and many more. You can purchase all of our products directly from the FIB site, please have a browse. www.fashionindustrybroadcast.com A very special video rich multimedia App version with hundreds of original videos, interviews, behind the scenes at fashion shoots and advertisements, is available through Apple’s App store for just $4.99 per edition. Look for “MASTERS OF PHOTOGRAPHY” on the Apple App store. Contact [email protected]